What is Staging?
Staging is the process of arranging home furnishings, lighting and accents in the most optimum fashion to position your home to sell. Beyond decorating and cleaning – although those are important – staging creates a mood that shows your house in its best light (brighter, cleaner, larger, warmer) and makes buyers want to buy it! Staging will help sell your home faster and for more money.
Did you know?
• Most buyers form an opinion about a first 7-10 seconds of arriving.
• Over 90% of buyers look at homes they’ve found on the internet.
Sellers who spend $500 on staging recovered over 343% of the cost when they sold their home (Homeagain.com)
• In controlled tests selling identical homes, professionally staged vs, non-staged homes, non-staged houses sold in 102 days while staged sold in 45 days. (Real Estate Staging Association)
• It is estimated that only 10% of home buyers can visualize the potential of a home. That means 90% are not going to be able to look past dirt, clutter and imperfections.
• According to the National Association of Realtors (NAR) the average staging investment is between 1 and 3% of the home’s asking price, which generates a return of 8 to 10% – a pretty good investment.
• Staged homes spend 83% less time on the market than staged homes (HomeGain.com)
According to a 2011 study by HomeGain.com, these are some top updates you can make to prepare your home for sale that will result in the greatest return on investment:
• Clean and declutter
• Lighten and brighten
• Landscaping –front and back
• Paint interior
• Update kitchen
• Update bath
What does staging cost?
Homeowners interested in staging should schedule an in-home consultation for $250. Recommendations on what to add, take away or change will be made in writing. Homeowners can then decide to execute recommendations themselves or use services offered by Inside Style.
Inside Style stages individual homes for sale as well as model homes in neighborhoods and condominium complexes. An upfront fee is charged for planning and sourcing and a rental fee is established for the length of time the furnishings are required.